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Mobile marketing option unveiled by Voltari
For more mobile technology news One of the more established providers of smartphone and tablet advertising solutions now has a premium offering. Voltari Corporation, an established mobile media...
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Mobile ads with interactive components are the most successful
For more mobile technology news According to recent research, this is the type of advertising that will bring about the best results. When it comes to the number of options for mobile ads that are...
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Mobile ads at Yahoo have become “meaningful”, CEO
For more mobile technology news According to Marissa Mayer, these advertisements could reach the $1.2 billion mark in 2014. The CEO of Yahoo, Marissa Mayer, has finally now spoken about it’s the...
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Mobile marketing is frustrating 80 percent of African consumers
For more mobile technology news A new survey has revealed that these device users are becoming annoyed with the advertising they are receiving. The research firm, Ifop, from France, has released the...
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Apple works to boost its mobile marketing with sale of automated iAds
For more mobile technology news “Programmatic” ad purchases are being accepted by the tech company and its partners. Apple and a slew of partner companies have now made the official announcement that...
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Travelers feel that mobile ads may lack relevancy
For more mobile technology news These consumers are also concerned about spam when it comes to the smartphone based marketing they receive. Research conducted by On Device on behalf of MobPartner has...
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Mobile marketing will climb ever-skyward through 2019
For more mobile technology news The global market will experience a 28.8 percent compound annual growth rate to $15.3 billion. RnRMarketResearch.com has now released a new report that has shown that...
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Popular Hipcricket mobile marketing firm files for bankruptcy
For more mobile technology news The company’s assets have now been acquired for $4.5 million by SITO mobile. Recent reports have shown that the Bellevue, Washington based mobile marketing company,...
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Mobile marketing boosts in-store sales
For more mobile technology news A study has shown that 55 percent of retailers feel that smartphones are sending shoppers into stores. A new survey conducted by RSR Research has revealed that brick and...
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New mobile marketing strategy to launch through Swrve
For more mobile technology news The advertising automation provider has announced that it is now prepared to begin a new “conversation”. Swrve recently announced that it will be supporting a range of...
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In-store visits see 80 percent increase from mobile ads
For more mobile technology news Within the first day of viewing, these smartphone advertisements generate considerable consumer response. As mobile ads move from being in their early infancy toward the...
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Mobile ads at Apple may be based on what you can afford
For more mobile technology news The tech giant has now patented a tool that would display advertisements based on how much money a user has. Reports are now showing that Apple has patented a new tool...
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Mobile marketing firm to assist Unilever within Asia
For more mobile technology news Brandtone, a company from Ireland, has now partnered up with the corporation in south-east Asia. Mobile Marketing business, Brandtone, has now revealed that it has...
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Stoli’s latest mobile ads “pour you a drink” with cutting edge tech
For more mobile technology news This helps the brand to provide a more personalized and interactive experience than it could over other channels. Stoli has now come up with cool new types of mobile ads...
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Mobile marketing can sway auto buyers with effective video content
For more mobile technology news A recent study has revealed that 70 percent of car shoppers using YouTube are influenced by what they see. A new report has now been issued that provides insight into...
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Mobile ad placements reach into more space with the Facebook Audience Network
For more mobile technology news The social network is currently testing out advertisements placed on mobile web pages for a considerable expansion. The largest social network in the world is using its...
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New interactive mobile ads launched by Pandora
For more mobile technology news Pandora has announced that it is testing out a new type of mobile advertising to better engage its users. The streaming music platform has said that its new mobile...
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